🚀New Report — Understand the Impact of Manual Rules💡
We know many of you have been waiting for this one — and we’re excited to share it’s finally here!
We're introducing Merchandised Page Performance (MPP) — a brand-new report that finally gives merchandisers the data to prove when manual ranking rules are helping or hurting business metrics.
Until now, rules were a bit of a black box. You could push a product up or bury something you didn’t want to show, but measuring the impact was tricky. Were these rules actually helping your business goals?
Besides unresolved questions, merchandisers have struggled to show stakeholders whether manual merchandising decisions — like boosting new arrivals, slotting hero products, or burying poor performers — were driving results or dragging down conversion.
With Merchandised Page Performance, you don’t have to guess anymore. The report shows:
- All pages with active manual ranking rules in one place (search, category, collections, facet pages).
- Before-and-after performance (7-day windows) for the page overall (Page Impact) and for the items affected (Items Impact).
- Easy-to-read suggestions (our little lightbulbs 💡) telling you when a rule might be helping, hurting, or ready to retire.
Here’s how customers are already using it:
- When they launch a new set of rules, they monitor the report daily for the first week to see how things are progressing.
- As a go-to tool to clean up and remove rules that no longer serve their needs.
This means less manual effort, faster insights, and more confidence that every merchandising decision is helping you hit your targets.
You can find Merchandised Page Performance today in your dashboard under:
Analytics → Rule Performance → Merchandised Page Performance
We’re thrilled to see how you’ll use it to fine-tune your strategy. And this is just the beginning — we’re already working on making the report more granular (down to individual rules), faster and even more powerful.
📖 Learn more in our documentation.