We are thrilled to announce the launch of Audience Hub, a new way within the Constructor dashboard to get a clear, centralized view of your shoppers and their characteristics at scale through segmentation.

Previously, segment data was fragmented and difficult to access, making it hard to grasp the size and opportunity each segment represented. Audience Hub solves this by bringing all your meaningful segmentation data into a single location, making it an easy starting point for understanding and further optimization.

Audience Hub Main Page

With Audience Hub, you can:

• Gain a deeper understanding of your users: See shared similarities across your users, such as affinity for specific brands (e.g., Nike) or locations (e.g., Canada). See top searches, items viewed, added to cart and purchased for each segment.
• Centralize and visualize all segments: Access a single source of truth for all user segments, including geo, device, customer provided and AI generated smart segments (such as Affinity and RFM).
• Identify high-impact opportunities: Understand the exact size and opportunity that various segments represent, making it easy to decide which ones are worth further review and action through onsite and offsite optimizations.

Segments Drawer within Audience Hub provides more segment details.

We’re excited to make this available now, and we’re just getting started with segments. Keep an eye out for more to come in this space.

If you have any questions or feedback on the new feature or the Constructor dashboard in general, please connect with your Customer Success Manager or contact us through support@constructor.io.