What’s new?

With Searchandising Campaigns, merchandisers can now define a single strategy and deploy it across multiple search, category, and facet contexts without creating individual rules for each one. This new feature makes it simple to:

• Group together related queries, category pages, and facet pages into one cohesive campaign.
• Create boost, bury, and slotting rules that apply to all selected contexts at once.
• Save time with bulk actions like Select all and Show subcategories to include every relevant touchpoint with just a few clicks.

Why it matters:

Managing promotional strategies across fragmented contexts used to be time-consuming and error-prone. Searchandising Campaigns fix that by:

• Allowing merchandisers to align their strategy across the entire site so a summer polo shirt promotion appears everywhere from “men’s shirts” to “brand=Ralph Lauren.”
• Reducing repetitive work with intuitive controls like context editing and dynamic subcategory visibility.
• Ensuring better control and consistency with centralised rule management and in-context previews of how changes impact shopper experiences.

Now, whether you’re spotlighting a new product launch or fine-tuning category-specific performance, you can do it all in one place, with precision, scale, and speed.

Learn more in the documentation.

Questions or feedback? Reach out to your Customer Success Manager or contact us at support@constructor.io.

Redirects page lists all the redirects that have been created and allows users to create more redirects or manage existing redirect pages. With this update the redirects page have revamped to the newest design standards, adding the emails of the users who last made a change to a redirect and by default, lists all redirects instead of just current redirects (currently do not show upcoming or expired redirects by default).

What’s new?

We’ve supercharged the strength and flexibility of our Boost & Bury rules, giving you 10x more control over how products are ranked in search and browse experiences. With this update, you can now:

• Create precise Boost & Bury rules using a percentage-based strength selector (from 5% to 100%).
• Use a convenient slider or hotkeys for quick adjustments: Weak (3%), Moderate (7%), Strong (10%), and 3xStrong (Rocket button 🚀).
• Apply these rules across various use cases, from single queries to global campaigns, including Search, Autosuggest, Browse Categories, Facet Pages, Collections and Recommendations.

Why it matters:

This update gives merchandisers unparalleled control over product visibility to align with business goals. Whether you’re showcasing new arrivals, promoting sale items, or managing inventory strategically, you can now achieve nuanced ranking adjustments with fewer rules. By eliminating the need to stack multiple identical rules, this enhancement saves time and ensures more precise outcomes for complex merchandising strategies.

Learn more in the documentation.

What's New?

Merchandisers can now combine Attribute-Based Slotting (ABS) with Variation Slicing (VS) in Search and Browse contexts. Previously, these two tools couldn’t be used together. Now, they’re a powerful, united tool for presenting products exactly as you envision.

Who Benefits?

This update is designed for merchandisers aiming to highlight product variations while leveraging AI to boost the prominence of specific items in campaigns or promotions.

Use Case Example:

Imagine you’re launching an apparel collection with multiple color options. With this update, you can use Variation Slicing to highlight all color variations, while Attribute-Based Slotting allows you to pin specific colors, such as blue, at the top for extra visibility during a promotional campaign.

What’s the Advantage?

With ABS and VS now working together, you have more flexibility to showcase the variety in your catalog, control the order of displayed items, and ensure customers see the most relevant items first—all without sacrificing the AI-driven placement that maximizes sales potential.

Constructor is dedicated to enhancing the shopping experience for our customers' shoppers. Our new intelligent facet group sorting algorithm ensures that the most useful and attractive facets appear first.

What is it? A new algorithm that optimizes the order of facet groups based on various data-driven factors to make product discovery more natural and intuitive for shoppers.

How does it work? The algorithm considers:

• Popularity: How often each facet is used by shoppers over a recent period.
• Attractiveness: The attractiveness of the top items within each facet (e.g., facets with options that match products scoring higher on specific pages).
• Diversity: The distribution of items within each facet to ensure a balanced and diverse set of facets, preventing any single facet from dominating the list.

These principles are combined to calculate the final position of each facet group, using a combination of the popularity score, the average score of top items, and a measure of diversity to determine the overall attractiveness of each facet.

What problem does it solve? Facet group sorting improves the responsiveness and accuracy of facet sorting, aligning more closely with current user preferences and behaviors. This leads to an enhanced shopping experience, helping shoppers find the most attractive products with ease.

Availability: The feature is rolling out to all customers, replacing the current default facet groups sort with this new algorithm.

For more information about this capability, please connect with your Customer Success Manager or contact us through support@constructor.io .

Boost and Bury rules became much more flexible! Now merchandisers can adjust Search and Browse shoppers' experiences according to their locations, such as Countries, States, and even Cities. This can be especially useful for new region-specific product launches and shopper behavior insights. For example:

• Boost red, blue, and white branded t-shirts for Labour Day (September 2) in the US
• Boost ready-to-eat meals that cater to urban dwellers in Zurich and Geneva
• Boost outdoor furniture such as patio sets, garden lounges, and sunshades during the warmer months in Spain, Italy, and Portugal

To use this opportunity:

1. Navigate to the Searchandizing section of your Constructor dashboard
2. Add a new Search & Autosuggest or Browse rule
3. Select Boost or Bury rule and desired items or attributes
4. Add a new Dynamic Geo User Segment to your setup

For more information about this capability, please connect with your Customer Success Manager or contact us through support@constructor.io.

Boosting and burying products by attribute or by a single item allows merchandisers to adapt item rankings dynamically without having to pick a fixed position like they do with Slotting rules. Besides saving time by not having to decide on a certain position, Boost and Bury rules work hand in hand with the Constructor AI algorithms, moving items in alignment with business objectives or other goals for an experience while still delivering on key business metrics.

To provide more transparency to the effect of Boost and Bury rules in real-time, the items in the preview area are now highlighted with a thick gray border, while an arrow in the upper right corner of an item card specifies the direction an item moved (up for Boost, down for Bury).

Boosted item is highlighted with a thick gray border; an arrow specifies the direction.

For more information about this capability, please connect with your Customer Success Manager or contact us through support@constructor.io.

Searchandising is such a key way many of our customers enhance their product discovery experience that it is no wonder it’s one of the most used areas of the dashboard. This also means that many customers have numerous curated rules in place across their experience. 

It has not always been easy to understand where you have certain types of rules in place, like a boost or bury, or if you have rules that have been identified as needing a review because they have under-performing or aged slotting rules in place - that is until today. We’re excited to announce that enhanced filtering for Searchandising rules is now available in the dashboard. 

New filtering options for rule types and conditions.

With this, you’ll be able to filter for each type of Searchandising rule (or a combination of rule types) as well as for rules flagged for review, and expired rules. This will make it much easier to have a high-level understanding of what is happening across your Searchandising experience, as well as make activities like rule auditing and maintenance even easier. 

For any questions, comments or feedback about this new experience, please connect with your Customer Success Manager or contact us through support@constructor.io.

We’re excited to share that we’ve made a number of improvements to slotting within Searchandising to help make the work of merchandisers even more efficient. These improvements include:

• Add timeboxing directly within the slotting CSV. As merchandisers are uploading slotting in bulk they can now add start/end dates and time directly in the file. This can help make bulk timeboxing of slotting rules really efficient and allow you to do that work all in one place.
• Export slotted items to a CSV file. This is great for merchandisers who leverage the CSV files but then make changes to their slotting in the dashboard, or those who want to be able to reference their slotting rules in other systems. 
• Slot the same item into multiple slots for different time periods. This is really handy when you have a popular SKU that is featured in promotions back to back but might not necessarily want them in the same position for both promotional periods. Previously, you’d have to move the SKU at the time the promotion changed but now you can schedule and validate it all in advance.

'

Same item slotted in two different positions for different times

For more information about any of these new capabilities, please connect with your Customer Success Manager or contact us through support@constructor.io.

In our continuing quest to show you the most useful data where and when you need it, we’re proud to tell you about our latest analytics feature: page-level metrics in the searchandising view. This will show you how each page is performing with the metrics you’re already familiar with from Interact.

It’s available now for all search terms, browse categories and facet pages, so that you can make a more data-driven decision about where to add a searchandising rule.

For more information about this capability, please connect with your Customer Success Manager or contact us through support@constructor.io.