Advanced User Profiles in Interact
At Constructor, we take pride in our glassbox solutions, which means we want you to see and understand how our algorithms work for each individual user and how they impact your business. Driven by this commitment to transparency, we are excited to introduce a significant enhancement to the Impersonate feature in Interact – the advanced User Profiles.
To make product discovery truly personalized, we need to collect diverse data about each user. These data points include the user's location, device type, cumulative revenue, recent search and browse history, viewed items, cart contents, and completed purchases. With the new User Profile, merchandisers get the ability to explore a user's unique journey and dive deep into their interactions and personalization factors in an easy-to-understand visual experience.
Now when you pick a user and step into their “digital shoes” using Constructor’s Impersonate feature, it's easier than ever to see how their preferences and behaviors directly impact product rankings.
Additionally, for each user, our algorithms detect and display affinities towards products. This helps to understand why products with a specific attribute were ranked higher for a particular user.
The Impersonate feature is available in your dashboard within the Interact section. To use it, simply enter any search query, and click on the "Personal Attractiveness" toggle in the left sidebar. You'll then see a list of profiles through which you can view the search results as if you were the user behind the "eyes".
We believe that this enhancement helps merchandisers make better-informed decisions and provides transparency to better understand our personalization algorithms. As always, your feedback is crucial in helping us refine and improve our products. Feel free to reach out to your dedicated Customer Success representative or contact us at firstname.lastname@example.org if you have any questions.