Constructor.io Releases logo
Back to Homepage

Releases

Constructor.io Releases

Subscribe to Updates

Labels

  • All Posts
  • Fix
  • Announcement
  • Improvement
  • new
  • This Week in Engineering

Jump to Month

  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • March 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • December 2020
  • November 2020
Powered️ byAnnounceKit

Create yours, for free!

a year ago

Advanced User Profiles in Interact

At Constructor, we take pride in our glassbox solutions, which means we want you to see and understand how our algorithms work for each individual user and how they impact your business. Driven by this commitment to transparency, we are excited to introduce a significant enhancement to the Impersonate feature in Interact – the advanced User Profiles.

To make product discovery truly personalized, we need to collect diverse data about each user. These data points include the user's location, device type, cumulative revenue, recent search and browse history, viewed items, cart contents, and completed purchases. With the new User Profile, merchandisers get the ability to explore a user's unique journey and dive deep into their interactions and personalization factors in an easy-to-understand visual experience. 

Now when you pick a user and step into their “digital shoes” using Constructor’s Impersonate feature, it's easier than ever to see how their preferences and behaviors directly impact product rankings.

Additionally, for each user, our algorithms detect and display affinities towards products. This helps to understand why products with a specific attribute were ranked higher for a particular user.

The Impersonate feature is available in your dashboard within the Interact section. To use it, simply enter any search query, and click on the "Personal Attractiveness" toggle in the left sidebar. You'll then see a list of profiles through which you can view the search results as if you were the user behind the "eyes".

We believe that this enhancement helps merchandisers make better-informed decisions and provides transparency to better understand our personalization algorithms. As always, your feedback is crucial in helping us refine and improve our products. Feel free to reach out to your dedicated Customer Success representative or contact us at support@constructor.io if you have any questions.

Avatar of authorValentina Nochka