Introducing Matched Terms: Understand Why Items are Returned in Search Results
We are excited to announce the Matched Terms feature that will further enhance the transparency of our machine learning algorithms and provide insights to merchandisers.
Merchandisers have provided feedback that it can be challenging to locate the matched word when products are returned in search results, as it requires manually scanning lengthy lists of synonyms or adjusting other settings. Now, with our new feature, you will be able to see the matched terms for each search query, giving you greater insight into why a particular item was returned within the result set. You can find this information in the tooltip when hovering over an item’s Attractiveness Score, as well as on the ranking tab in the card in the sidebar.
The matched terms will appear in the following possible types: exact match if the term is an exact match to the query entered by the user; original terms if the term is included in the original query or term, but not an exact match; synonyms if the term is a synonym to the original query or term; corrected from original terms if the term has been corrected from the original query or term; acronyms if the term is an acronym to the original query or term.
We understand that for a single term, there could be more than one matched term type, which can confuse. To address this, we have implemented a priority system for matched term types. When multiple matched term types are found for a single term, only the type with the highest priority will be displayed. The priority order for matched term types is as follows:
- Exact match to query
- Included in original query/term
- Synonym to original query/term
- Corrected from original query/term
- Acronym to original query/term
This priority system ensures that you are shown the most relevant matched term type for each term, based on its priority level.
Our new matched term explainability helps merchandisers make better informed Searchandising decisions and provides transparency to better comprehend our results system.
For more information about this capability please connect with your Customer Success Manager or contact us through firstname.lastname@example.org.