As the leading expert in search and product discovery, Constructor knows the difference an excellent search User Experience can make on key retail metrics such as purchase revenue and add-to-carts. With this in mind, we're excited to announce that now you can have Constructor's Search and Autocomplete UI components on your store - which on their own have generated lifts of up to 2.5% in conversion and 2.8% in revenue for our customers - with the easiest possible setup experience on your Salesforce SFRA storefront.

With the new Constructor Autocomplete UI SFRA Cartridge, you can have Constructor's Autocomplete UI Library's default components up and running on your SFRA storefront with literally one additional click of a button in your Salesforce dashboard storefronts. A flexible solution, you can further customize the components' style and behavior as desired through an overlay of the cartridge's files - the best and easiest way to install our components on a partner storefront.

SFRA is Salesforce's Reference Architecture, a storefront solution that blends proven methods in site creation, promotion and technical architecture to offer an out-of-the-box design for merchants to build sites as distinctive as their brands. As one of our important eCommerce partners, we're excited to expand support to our components through this channel.

Set up your Autocomplete UI SFRA Cartridge on your Salesforce path

Learn everything about the new cartridge on our Documentation, and visit the AppExchange listing to get the cartridge. For any questions on the SFRA Cartridge, please don't hesitate to reach out to partners@constructor.io.

Not on SFRA, but still interested in adding our potent Search and Autocomplete UI into your storefront? Don't worry - the library is open-source and can be implemented in any store. For support on how to get up and running, reach out to your Customer Success Manager or contact us through support@constructor.io.

We’ve heard loud and clear from customers how much they love our recent release of Search Searchandising Campaigns which helps streamline merchandising efforts across multiple search terms. With that, Browse Searchandising Campaigns is a natural expansion of that capability. With this release, we’re adding the ability to select multiple categories or browse facet pages when creating browse rules. The experience is similar to what merchandisers already know and love in Search Searchandising Campaigns but adapted for the Browse context. 

Browse Facet Page selector

The Searchandising Preview experience the same in Search and Browse Searchandising Campaigns where merchandisers will be able to see all the browse pages that the Searchandising rule or set of rules is applied to, with the ability to toggle between the individual pages to validate each of them individually within the campaigns view  All existing Searchandising rule types are available within Campaigns. This release will increase merchandiser efficiency just in time for the holiday season when it comes to creating rules for Browse Categories or Facet Pages.

For more information about this capability, please connect with your Customer Success Manager or contact us through support@constructor.io.

Global Content in Search and Browse is here just in time to support your sitewide holiday promotions!

New Global Content searchandising rule 

You can find this new searchandising rule in the side bar when adding a Global Search or Global Browse rule.

All the functionality and flexibility of Content Rules have been incorporated into Global Content Rules, and now adding this rule will push content across all your search queries or all browse pages saving you valuable time for this busy time of the year. This can be especially helpful in situations where you are merchandising for sitewide promotions or special events.

For more information about this capability, please connect with your Customer Success Manager or contact us through support@constructor.io.

We're thrilled to introduce the Image Search API, a powerful addition to our array of services designed to transform your shopper's experience. Now shoppers can replace textual queries with an image of what they're looking for, finding accurate visual matches. This is a valuable time saver for the shopper who has a hard time describing what they're looking for. For example, Instead of doing tedious research to find out the name of an attractive new jeans cut the shopper just saw in a magazine, with Constructor Image Search they can simply upload a picture of that piece to find matching options on your store.

Searching by image is a great functionality that offers various benefits for your business:

• Enable users to find products more intuitively by simply uploading or linking an image, making the shopping experience smoother and more engaging.
• Harness the power of visual similarity to help users discover products that closely match their preferences, driving higher conversion rates.
• By offering image-based search, e-commerce businesses can stand out and foster greater customer engagement and loyalty.

The Search by Image API is a new offering in the Constructor's portfolio. It seamlessly integrates with your existing platform, expanding its capabilities.

In-depth documentation, complete with API endpoints, request parameters, and sample code, is readily available to facilitate the smooth integration of this feature into your website.

For more information on this exciting capability, feel free to reach out to your Customer Success Manager or contact us at support@constructor.io. We're here to support you every step of the way!

Token Rotation, the feature that enables multiple active tokens simultaneously is here! 

Our new token rotation capabilities give customers the ability to create and manage multiple active tokens at once. Rotating between tokens will no longer have any interruptions as both tokens can be active. With this, we’re introducing a new and improved dashboard interface which will provide the ability for admin users to generate up to five active tokens (we recommend keeping the minimum number of tokens necessary as additional tokens presents unnecessary security risk) and delete no longer required tokens at will.

New API Integration page with multiple active tokens available.

When the maximum of five active tokens have been generated the “New Token” button will be disabled. Similarly, if only one token remains, the delete button will be disabled to ensure that you always have at least one active token available. For ease of token identification and management, token names (up to 100 characters in length) are customizable and created dates are also displayed in the dashboard. In the name of security, a password is required when generating or deleting tokens. If you are using a SSO provider, SSO authentication will be challenged when generating or deleting tokens.

For more information about this capability, please connect with your Customer Success Manager or contact us through support@constructor.io

We are excited to unveil the Returns API, a tool ingeniously developed to collect data from online and offline return events. While this invaluable data doesn’t influence our algorithms just yet, it's a strategic move toward eventually refining and optimizing product rankings and varied interactions across the platform.

In the bustling world of e-commerce, meticulously collecting detailed return data is crucial. It’s not merely a strategy for offsetting financial impacts but a vital component poised to uplift and personalize customer experiences, ultimately enhancing user satisfaction and engagement in the future.

Feature Highlights

• Robust Return Data Aggregation: Seamlessly accumulate data from online and offline return events, ensuring a comprehensive dataset.
• Future-Ready Personalization and Ranking Enhancements: The return data is primed to be an influential component in our algorithms, poised to enhance personalization and product ranking during user interactions, once substantial data is accumulated. No manual intervention or configuration from you will be required.
• Versatility Across Use Cases: The API is thoughtfully tailored, allowing it to adeptly manage varied return events and data points across numerous use cases..

Feature Insights

• Online Returns: Record online return events.

  • Endpoint: POST https://ac.cnstrc.com/v2/behavioral_action/return
  • Parameters: items_returned, order_id, refund, etc.

• Offline Returns: Record offline returns (physical store) events.

  • Endpoint: POST https://ac.cnstrc.com/v1/offline_behavioral_actions
  • Parameters: ui (user ID), _dt (event timestamp), order_id, items_returned, etc.

Explore Further

Dive into our API documentation for comprehensive details on the Returns API. We're looking forward to sharing more updates and improvements with you in the near future. If you have any questions or require further assistance with this new feature, please feel free to reach out to your Customer Success Manager or contact us at support@constructor.io 

We are thrilled to introduce the latest enhancements to our platform that enable our new Attribute Enrichment functionality, making product data management a breeze. In this release, we've focused on providing you with more control and visibility over the attributes enriched by AI, ensuring that your product data remains accurate and aligned with your expectations.

The Attribute Enrichment report empowers merchandisers to easily assess attributes augmented by our AI system. This report offers a concise and comprehensive overview of all AI-enriched attributes per product, enabling you to maintain precise control over your product data. By effortlessly filtering out unwanted attributes, you can fine-tune the AI enrichment process to match your exact requirements.

This report streamlines your workflow, saving you time and effort in verifying the AI-generated attributes. Whether you're dealing with a handful of products or a vast catalog, our Attribute Enrichment report simplifies the process of keeping your product data up-to-date and accurate.

For more information about this capability, please connect with your Customer Success Manager or contact us through support@constructor.io. We will be happy to demo it for you! 

As we continue to improve our A/B Testing capabilities, making sure that it remains easy and intuitive to use is especially important. With that in mind, we’re pleased to show you the latest set of updates.

To start with, we’ve improved the flow when setting up a test so that it’s easier to see the rules you can select, rather than popping them up in front of the rest of the configuration.

Continuing with the test setup page, we’ve added the ability to specify the percentage of your customers you want to see your test experience. As you can see in the above image, traffic splits from 5 to 95 percent can be chosen in 5 percent increments, so that you can carefully control the audience size for high-impact changes.

The chosen traffic split is also visible in the report page, as well as the tests listing page. Speaking of which, we’ve separated completed tests from those that are still running, so that it’s easier to find the tests you’re most interested in.

For more information about this capability, please connect with your Customer Success Manager or contact us through support@constructor.io.

We’re excited to announce that Analytics for Quizzes are available in the dashboard. Now, alongside having the ability to build out powerful discovery experiences for your customers with Quizzes, you can also understand how they are performing and any optimization opportunities that you may have. 

With this release, you will now be able to see aggregate analytics across all your Quizzes to get a high level sense of their overall performance. Additionally, you’ll be able to see detailed analytics for each of your Quizzes. 

With detailed analytics, you will be able to see: 

• Quiz starts (both total and unique sessions)
• Quiz completion rate
• % of results clicked and total items clicked within the result set
• Add to cart rate and total number of items added to cart
• Average time spent in the Quiz

Summary view where you can see an overview of your Quiz specific analytics. 

In addition to this, you can also understand insights around drop off rate per question, see anonymized individual quiz sessions with questions and answers, and understand top items in your result set by number of impressions and add to cart rate to get a sense of your top performing products through Quizzes. 

Response Summary tab where you can see the number of responses by option for each question.

Responses tab where you can see anonymized user sessions with their responses by question.

We’re looking to expand analytics further with plans to add more metrics like Average Order Value in the near future as well. 

For more information about this new functionality please connect with your Customer Success Manager or contact us through support@constructor.io.

At Constructor, we take pride in our glassbox solutions, which means we want you to see and understand how our algorithms work for each individual user and how they impact your business. Driven by this commitment to transparency, we are excited to introduce a significant enhancement to the Impersonate feature in Interact – the advanced User Profiles.

To make product discovery truly personalized, we need to collect diverse data about each user. These data points include the user's location, device type, cumulative revenue, recent search and browse history, viewed items, cart contents, and completed purchases. With the new User Profile, merchandisers get the ability to explore a user's unique journey and dive deep into their interactions and personalization factors in an easy-to-understand visual experience. 

Now when you pick a user and step into their “digital shoes” using Constructor’s Impersonate feature, it's easier than ever to see how their preferences and behaviors directly impact product rankings.

Additionally, for each user, our algorithms detect and display affinities towards products. This helps to understand why products with a specific attribute were ranked higher for a particular user.

The Impersonate feature is available in your dashboard within the Interact section. To use it, simply enter any search query, and click on the "Personal Attractiveness" toggle in the left sidebar. You'll then see a list of profiles through which you can view the search results as if you were the user behind the "eyes".

We believe that this enhancement helps merchandisers make better-informed decisions and provides transparency to better understand our personalization algorithms. As always, your feedback is crucial in helping us refine and improve our products. Feel free to reach out to your dedicated Customer Success representative or contact us at support@constructor.io if you have any questions.