a month ago
Introducing Geo-Segmented Boost & Bury Searchandizing Rules
Boost and Bury rules became much more flexible! Now merchandisers can adjust Search and Browse shoppers' experiences according to their locations, such as Countries, States, and even Cities. This can be especially useful for new region-specific product launches and shopper behavior insights. For example:
- Boost red, blue, and white branded t-shirts for Labour Day (September 2) in the US
- Boost ready-to-eat meals that cater to urban dwellers in Zurich and Geneva
- Boost outdoor furniture such as patio sets, garden lounges, and sunshades during the warmer months in Spain, Italy, and Portugal
To use this opportunity:
- Navigate to the Searchandizing section of your Constructor dashboard
- Add a new Search & Autosuggest or Browse rule
- Select Boost or Bury rule and desired items or attributes
- Add a new Dynamic Geo User Segment to your setup
For more information about this capability, please connect with your Customer Success Manager or contact us through support@constructor.io.