What’s new:

We’ve upgraded Variation Slicing to give merchandisers more precision than ever.

With the new Variation Slicing Conditions, you can choose exactly which product variations to surface — without slicing all possible variants for every item.

You can now:

• Highlight only the variations you want — e.g., new styles, sale items, or seasonal colors.
• Filter variations with powerful conditions such as Item ID, color, size, or other attributes.
• Mix and match conditions to target exactly the right subset of product variations.
• Visually merchandise your PLPs by promoting only the variations that matter for your campaign.
• Use a drag-and-drop preview to instantly tailor the shopper experience.

Why it matters:

Before, merchandisers had to make a tough choice:

• Slice all variations for an attribute (risking cluttered or irrelevant product listings), or
• Avoid variation slicing altogether — missing opportunities to spotlight specific variations.

Now, you can surgically control variation visibility to align perfectly with your strategy.

 For example:

• Launch a PLP for Valentine’s Day featuring only red dresses.
• Promote only the 12-pack size of a soft drink that’s on sale.
• Push new color drops for a top-selling shoe to the top of the page.

This means more relevant merchandising, more engaging shopping experiences, and more revenue potential — without sacrificing the integrity of your PLP layout.

Learn more in the documentation.