a week ago
Segmented Searchandising: Personalize rules for any audience
What's new
You can now target customer-defined user segments across most searchandising rules—not just Boost & Bury. That means you can adjust ranking, recall, content, and slotting for specific audiences (e.g., "US App Users", "Loyalty Tier Gold", "Clicked Meta Ad A") without rebuilding pages or bluntly applying rules to everyone.
You can now
- Apply segments to key rules and surfaces
- Boost & Bury — Search, Browse, Campaigns, Recommendations, Global
- Item Slotting (incl. CSV & faceted browse) — Search, Browse, Campaigns, Recommendations
- Attribute-based Slotting — Search, Browse, Campaigns, Recommendations
- Allowlist / Blocklist — Search, Browse, Campaigns, Recommendations (Blocklist also on Global)
- Content Rules — Search, Browse, Campaigns
- Preview as a segment when creating Campaigns: Impersonate a selected segment to see exactly what that audience will experience before you ship.
Why it matters
Previously, segments were available for Boost & Bury only. Teams either ignored insights or applied broad rules to all shoppers, diluting performance. With segments available across your core rule types, you can:
- Tune the same PLP differently per audience (locale, device, lifecycle stage).
- Move faster from marketing signal to on-site personalisation without duplicating pages.
- Protect performance by narrowing rules to only the shoppers they're meant for.
Example workflows
- Campaign continuity: For users who clicked a specific ad or email, slot the exact products that match the message they saw, right on arrival.
- Locale nuance: Slot a colorway or size range for only a particular country/segment without touching other markets.
- Compliance fast-track: Blocklist prohibited items for a single region while keeping them live elsewhere.
- Channel-aware content: Show different banners/copy to app users vs web visitors on the same PLP.
Who benefits
- Merchandisers partnering with Marketing: align landing experiences to campaign promises.
- Region/brand owners: tailor assortment and messaging by locale without forking your catalog.
- Compliance & ops teams: react quickly to region-specific restrictions.
Coming soon
- AI-generated segments
- Segments in Content Rules (Global)
- Segments in Variation Slicing
- Impersonation for Search, Browse, and Global
Learn more
To learn more, please contact your Customer Success Manager or support team.
