What’s new

Facet campaigns are here. You can now apply one set of facet rules — slotting and/or hiding facet groups and options — to many results pages at once, instead of configuring each page separately.

A single facet campaign can target a mix of:

• Search queries (e.g. “denim”, “running shoes”, “ground coffee”)
• Browse category pages (e.g. Shoes, Coffee, Skincare)
• Facet pages (e.g. “Size 7” Shoes, “Straight Leg” Denim)
• Collections (e.g. “Viral Hits”, “Kid’s Summer Shoes”)

Think of it as Searchandising Campaigns, but for facets: one place to define the order and visibility of your filters across a whole group of related pages.

Each facet campaign currently supports up to 100 queries and 100 browse/facet/collection pages (combined).

Why it matters

 Previously, keeping filters tidy and consistent meant repeating the same facet rules on every individual page:

• Hiding niche facet groups (like “Heel height”) on categories where they barely apply
• Reordering key facets (like “Brand” or “Sale”) across long trees of categories and collections
• Repeating the same updates every time your strategy changes

With facet campaigns, you:

• Configure once, reuse everywhere. Define facet ordering and visibility in a single campaign and apply it to all related pages.
• Keep filtering experiences clean. Hide facet groups and options that only matter to a tiny subset of items so shoppers aren’t scrolling through noisy filters.
• Stay consistent across parent and child PLPs. Align the filtering experience across a parent category (e.g., “Shoes”) and its children (e.g., “Boots”, “Heels”, “Sneakers”) without micromanaging each page.
• Move faster when strategy changes. Update a single campaign instead of revisiting dozens of PLPs when you change priorities (e.g. pushing “Sale” or your own brand to the top).

Example workflows

• Tidy up irrelevant facets at scale. A retailer only wants to show Heel height on women’s boots and heels—not on sneakers, kids’ sandals, or men’s trainers. They create a facet campaign, attach Shoes, Athletic Shoes, and Kid’s Summer Shoes pages and collections, and hide “Heel height” once. All included pages inherit the same tidy filter set.
• Promote own brand across a family of pages. A beauty retailer wants their own brand to appear first in the Brand facet on search results, “Makeup” categories, and “Viral Hits” collections. They add these contexts into a single facet campaign and slot their brand option to position #1—no need to repeat the rule per page.
• Align parent and child categories. A fashion retailer wants a consistent set of filters across Denim, Denim > Straight Leg, and Denim > Wide Leg, but with fewer facets on the narrower children pages. They build a facet campaign for all denim-related pages, then hide niche facet groups from specific sub-pages while keeping core filters aligned.
• Seasonal or promo-focused filtering. During peak season, a merchandiser wants the Sale, New in, and Sustainability facets to rank higher across key search queries, categories, and promo collections. They create a campaign, slot those facets near the top across all relevant contexts, and adjust positions from a single configuration when the season changes.

Learn more

• Create a facet campaign
• Configure facet rules