At Constructor, our primary goal is to solve for e-commerce sales. Shoppers add products to carts all the time without necessarily buying them. At the end of the day, it’s purchases that really matter. We’ve always used them in our machine learning algorithms, but now we want merchandisers to have greater visibility into them too. As we add data on Purchases throughout the dashboard, we are excited to revamp the Top Converting Items table in the Conversions section of Analytics.

The new table now features Top-30 items based on Purchases along with data on Clicks and Add-to-Carts. For a friendlier experience, we enriched the items' descriptions with names, IDs, and miniatures. By clicking on an item, merchandisers can proceed to a single-item analytics page to track its performance over time.

With data on purchases, we want merchandisers to have their top sellers at hand so that they can benchmark the rest of their catalogs and plan new stock. 

We start by showing the top 30 performing items. Future iterations will include the ability to look beyond that and find particular items. 

We are super excited to learn more about how merchandisers look at their product discovery experience through the lens of individual items. Please, submit any questions and feedback to your Customer Success Manager or contact us through support@constructor.io.