Building on the positive feedback we received from our customers regarding segmentation by platform for Search Analytics and Per Item Analytics, we are excited to introduce platform segmentation for Browse Analytics as well. Merchandisers can compare Views, Clicks, Add-to-Carts, and Purchases between different platforms, including Desktop, iOS Browser, Android Browser, iOS App (if applicable), and Android App (if applicable). 

Judging by where customers shop, merchandisers can focus on platforms that matter the most. Comparison of conversion rates between platforms may suggest driving more traffic from one platform to another or adjusting shoppers’ experience on a certain platform. 

We are eager to learn how our customers look at the data for making searchandizing decisions. Please, feel free to submit questions and feedback to your Customer Success Manager or contact us through support@constructor.io.