Optimizing e-commerce product discovery experience for ROI is the primary goal of Constructor. We always strive to enable merchandisers to make better decisions with data. We are extremely proud to announce the addition of data on Purchases for Search and Browse analytics. 

Previously, the dashboard communicated the performance of Search and Browse pages through Views, Clicks, and Add-to-Carts. But shoppers add products to carts all the time without necessarily buying them. Unlike Add-to-Carts, Purchases directly correlate with the overall sales revenue. We’ve always used them in our machine learning algorithms, but now we want merchandisers to have greater visibility into them too. By having data on Purchases, merchandisers can track the business performance of Search and Browse pages and make data-informed decisions.

Purchases are available on Search and Browse charts for tracking over time and in tables for tracking particular search queries and Browse pages. For Browse pages, data is available for Categories, Collections, and Facets. 

Tracking Purchases over time for individual search queries and Browse pages is coming soon.

If you have any questions or feedback on Purchases data, please connect with your Customer Success Manager or contact us through support@constructor.io.