The world of retail is a complex one and at Constructor we understand that you might have a physical presence that isn’t captured by “online only” platforms. That’s why we want to connect your offline physical world with your online virtual world so that you can take advantage of both in one place, and see the results in enhanced KPIs that consider your whole business, not just part of it. We’ve long offered the ability to send us data from what happens in-store, but it was never very easy to do. That’s about to change.

We’re proud to announce the release of our new Offline Purchases API that you can now use to capture all those offline sales and incorporate them into improved personalisation for your customers and KPIs for your business.

Using this API you can send us up to 100 purchase events in a single request, including prices, quantities, and store location details.

To log an event, send an authenticated request to:

The JSON payload contains the list of items that were purchased. For example, a customer purchased one item at $34.99 and two each at $17.99:

Note that the ui parameter is optional, so in the event you don’t have a way to identify the customer for a purchase, you can still send in the purchase event for the behaviour to be included in our KPI-optimised algorithms.

With this change, you’ll be able to take the rich set of interactions customers have in your physical stores and leverage them for an improved customer experience. Use cases include truly omnichannel personalization that lets a customer have a personalized experience online that learns from their preferences in store, better personalizing in-store experiences when searching on a kiosk inside a store, and improving the overall machine learning engine as a whole by informing the system of what types of products get bought in physical vs online contexts and what products that get researched online lead to purchases in the store.

For more information, please connect with your Customer Success Manager or contact us through support@constructor.io.