Products can be labeled as sponsored while creating slotting rules in the dashboard. The label will be displayed on the product card whenever the sponsored slotting rule is applied in search, browse, or autosuggest. 

Example product card with sponsored label preview in the dashboard:

Brand partners will often pay to have their products returned in top search results or in key positions on browse pages. Merchandisers have had success adding revenue streams by selling these product placements in search and browse results. Merchandisers need to make these product sponsorships transparent to shoppers and had to previously use a third party tool to place these labels on product results. Now when merchandisers create these sponsored rules, they can add in the sponsored label all in the Constructor dashboard.

Increased revenue, accurate transparency for shoppers, and ease for merchandisers all in one place!

The new sponsored label button is in slotting rule creation left menu.

Merchandisers can label products as sponsored from the searchandizing rules left sidebar where rules are normally configured. A new label icon is in the side navigation which toggles the “sponsored” label on and off when activated (see images below). When the icon is toggled on (blue), the product is now labeled as sponsored in the rule query or browse location.

For more information, please connect with your Customer Success Manager or contact us through support@constructor.io.

Our API documentation (retrieve rules example) has been updated with details on the labels fields and how it is returned in the new response.