New bundles strategy now available in recommendations!
Merchandisers have long been able to build bundles on our dashboard by manually slotting items in the complementary strategy. Now a new bundles strategy leverages Constructor's AI to automatically generate product recommendation bundles, a set of items that are frequently purchased together, making this shopping experience even easier to create. Bundles AB testing has shown increases in recommendation add-to-cart and purchase metrics by 2 - 4%, leading to a better shopping experience and increased business KPIs. The recommendations Interact view below shows what a shopper would see if they were looking at a lifeguard fanny pack with a bundles pod.
The bundle strategy returns items that are most frequently co-purchased as a set with the seed product, the main product on the product detail page (PDP). We recommend showing the seed product, in this case the fanny pack, along with the visor and tee as a bundle with the option to add-to-cart all three at once on a PDP. The test results show strong shopper preference for purchasing well crafted bundles together. Bundles perform well when presented as a limited set to add all to cart together, but we still recommend using complementary or other preferred recommendations pods beneath these results to allow for additional discovery should the shopper not be in buying mode.
Bundles can be found in the Recommendations section of the dashboard under the list of available strategies. Deploying this new strategy is the same as adding any other strategy to an existing or new pod (see screenshot below).