We’re excited to announce a new enhancement to our Recommendation rules that will save you time, offer greater flexibility, and allow dashboard users to create rules that help them achieve desired Recommendation results. With the ability to inherit seed product attributes, you can now apply rules that automatically reference the properties of the product being viewed, ensuring more contextually relevant recommendations when seed items are critical to results. For instance, if a shopper is viewing a Nike product, this feature can automatically ensure that only other Nike items are recommended. This improvement allows you to create more personalized and effective product recommendations without the need to write extensive rule sets.

To use this feature, dashboard users simply need to set the “then” value in a rule to match the seed product’s attribute, such as the brand or collection. This can be done directly from the dashboard, making the process seamless. When applying recommendation rules, you will now see the option to “inherit” the value from the seed product as the first option in the attribute list. This can be used for various rule effects like boosting, burying, blocking, or allowlisting products, giving you full control over the merchandising logic while simplifying the configuration.

This feature has wide-ranging applications across industries. Apparel brands can recommend items from the same collection, while electronics retailers can ensure strict brand-based recommendations, such as showing only Apple products when viewing an Apple item. Whether you are working in furniture, electronics, or any other vertical, this tool allows you to meet business needs, streamline rule management, and enhance the customer’s shopping experience.

If you have any questions about this feature or would like to learn more about Constructor’s Recommendations, please contact customer-success@constructor.io.