We have heard from many teams that have the goal to increase exposure for certain product(s). This typically occurs for several potential reasons:

• A major product is launching with a huge marketing push. 
• A new brand is launching with enormous fanfare.
• Some items have particularly high inventory and need to be 'overexposed' across the site or app.

While automated ML increases ranking for new items, price changes and more, we see an opportunity to provide more hints and input to this based on outside events, promotions or goals outside business as usual. Not all product or brand launches are created equally.

We've long allowed merchants to supplement our AI with rules at the category, query and global levels on the basis of product attributes, metrics or a combination thereof. Our recommendation is apply these overrides sparingly and strategically, "managing by exception" to supplement the AI. 

Now we add the ability to pick a set of products to which a boost should be applied globally across all search or browse pages. While these pages will still serve results optimized for business KPIs, items with a global boost associated will have their rank elevated significantly! In specific terms, a strong boost amounts to roughly one standard deviation - essentially items in the middle of the pack will now show up towards the top.

Finally, we also allow users to preview the effect of these global rules on any search or browse page with the same searchandizing interface your team is used to using!

Want to see a quick video? Take a look here: