Today we’re expanding our suite of searchandizing capabilities and adding a brand new type of searchandizing rule to the set - content in search! 

Generic preview of content in search within the Searchandizing view.

With this new rule type merchandisers will be able to add all kinds of contextually relevant content to their search experiences to help provide their site visitors with the best possible experience, especially in instances where some additional content around a new product launch, a promotion, or key information about shopping for a given type of product aids in the overarching experience. 

While content in search is meant to be open-ended for many creative uses, here are some ways this capability could be used: 

In-cart Discounts -

For example, maybe you have an in-cart discount on Samsung dishwashers and are looking for ways to communicate this in your product listing. Adding a banner to this experience that communicates that Samsung products are further discounted in-cart is immensely helpful information to a shopper who knows they want a new dishwasher, but hasn’t decided on a brand yet and this information would influence what products they went on to look at deeper in the funnel. 

Special Messaging - 

Maybe you have keen shoppers searching for the next rumored hot product release before you have it up on your site but you want to let them know that you’ll be carrying it and maybe even when to check back to snag it. Being able to communicate this helps let your shoppers know that you understand their intent and that you are the right destination for what they’re looking for. 

Content in Search is available as a new rule type within Searchandizing and includes a variety of commonly needed fields for this type of content. All fields are optional meaning that you can mix and match for exactly what you need. 

New rule type for Content added to Searchandizing options. 

All rendering logic will be handled on your site so you will be able to control the ultimate look and feel of any experience you build - ensuring a seamless experience for your users.. 

Right now this capability is available for query level Search Searchandizing rules, with plans to add Browse Searchandizing rules on categories and collections in the future.

For more information about this capability, check out our documentation here, connect with your Customer Success Manager or contact us through support@constructor.io.