Turning a merchandising idea into a rule no longer has to mean configuring every condition by hand.

With the Merchant Intelligence Agent (MIA), you can now describe what you want to achieve in plain language — such as “put this week’s new arrivals at the top” or “push items with broken size availability down.” MIA translates your intent into a suggested single-page Searchandizing rule for you to review, adjust, and publish.

With this update

• Create rules using natural language: Describe your merchandising goal instead of manually selecting every rule type, attribute, and condition.
• Start from a rule preview: Open MIA from any rule preview page to create a new rule for that page or review the rules already affecting it.
• Start from anywhere in MIA: Ask MIA to create a single-page Search or Browse rule, and it will take you to the relevant preview and prepare a draft.
• Get a suggested configuration: MIA translates your intent into an appropriate rule setup, including the rule type, attribute conditions, targeting, and timeframe.
• Make better use of your merchandising toolkit: MIA can suggest capabilities that fit your goal, including tools you may not use regularly.
• Stay in control: MIA prepares the configuration, but it does not publish rules automatically. You can preview, adjust, and approve every change before it goes live.
• Only rule creation: MIA currently supports creating rules inside the rule preview but does not support full campaign creation.

How to get started

1. Open a rule preview page in Searchandizing.
2. Open the MIA chat and describe what you want to achieve.
3. Review the suggested rule configuration in the preview.
4. Adjust the configuration if needed, then save and publish it.

You can also start from the MIA chat elsewhere in the dashboard. Ask MIA to create a single-page Search or Browse rule, and it will guide you to the appropriate preview.

This capability is available to customers with MIA enabled.

If you have any questions or feedback, please connect with your Customer Success Manager or contact us at support@constructor.io