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Badges in Recommendations
We’ve added badge support to Recommendations, so shoppers can see the same high-signal labels directly on recommended items — creating a more connected experience across Search, Browse, Product details pages and Recommendations.
Why this is important
Badges are small visual labels that highlight key information about an item and can encourage purchasing by making it easier for shoppers to decide what to click next.
What it unlocks for you
- A more consistent shopper journey: the same merchandising cues can show up across onsite touchpoints, so shoppers don’t lose decision signals when they move from Search/Browse into recommendation modules.
- Higher engagement with recommendations modules: badges help shoppers quickly identify standout items, which can translate into stronger interaction with recommendations.
- A scalable merchandising lever: once badges are configured, they update automatically over time.
If you’re interested in using badges in Recommendations, please connect with your Customer Success Manager — they can guide rollout and best practices.