The dashboard just got a major upgrade for item-level analytics. Starting today, all Constructor dashboard users can explore the full onsite shopper journey for any item — not just what happened, but exactly where it came from.

• 🔀 See traffic source breakdowns — for any item, see what share of views, add-to-carts, and purchases came from Search, Browse, Collections, Facet Pages, and Recommendations, and which channel actually converts best;
• 📉 Visualise the conversion funnel — trace the full journey from pageview → click → add-to-cart → purchase, broken down by source, to spot exactly where shoppers are dropping off.
• 📋 Drill into the Pages table — a ranked list of every specific page driving traffic to this item, with per-page purchase rate and % of total purchases, down to the exact search query or category page. From any row, jump directly to Interact or Analytics to act on what you find.

Item Analytics used to tell you what happened. This update tells you why — and where to act, contributing to our mission: help eCommerce teams spend less time asking "where did this come from?" and more time acting on what they find.

We're continuing to build on this by bringing more sources, controls and ultimately connecting it with offsite traffic to give a complete end-to-end shopper journey view.