Merchandisers have been relying on impressions and click-through rates (CTR) as a measure to determine the success of recommendation strategies, and while helpful, they necessitate additional metrics to make critical business decisions. Now, add-to-carts (ATC) and add-to-cart rates (ATCR) are available in recommendation analytics so merchandisers can more accurately measure performance. The ATC analytics are available on overall recommendations performance and on specific pods.

Add-to-cart analytics provides new insights and analysis not available before. For example, merchandisers can create two PDP pods, one using the complementary strategy and one using the alternative strategy. After allowing each one to run alongside each other or with split traffic, merchandisers can compare the impact on clicks and add-to-carts to determine which strategy performs better for their desired business KPI. These comparative and pre/post analyses drive additional insights for optimizing your recommendations implementation!

For more information on recommendations strategies, analytics, or any additional feedback, please connect with your Customer Success Manager or contact us through support@constructor.io.