To better serve our customers with millions of products in their catalog, we have increased the maximum number of results supported in search, browse and collections to 10,000 (from 999).

The previous limit of 999 was based on our research on user pagination depth (nearly zero conversions arise from pagination past the first few pages) and was designed to optimize for the fastest possible response times. By optimizing our core architecture we were able to increase the maximum results while preserving (and improving!) performance.

Users will now see ten times more results for a query without needing to filter down or sort the results. This encourages deeper discovery by paginating through a larger selection of products, facilitates longer infinite scrolls and can improve SEO with better crawlability of large category pages.