Page analytics: purchases, revenue, and segmentation by platform
Over the last quarter, we have continuously enriched search and browse analytics in the dashboard with data on purchases and revenue. We’ve always used this data in our machine-learning algorithms, but we want merchandisers to have greater visibility into it too. After all, these are the key metrics for making business decisions.
We are super excited to announce that dashboard users can now track the performance of search and browse pages, including categories, facets, and collections, with purchases and revenue data available over time and split by platform. This will help identify the impact of marketing and merchandising initiatives targeted at particular pages.
There are two ways to find these analytics. You can navigate to Analytics > Search/Browse, scroll to the tables below the charts, and select a page. You can also find the page through Interact and proceed to its analytics from there.
If you have any questions or feedback on analytics in the dashboard, please connect with your Customer Success Manager or contact us through support@constructor.io.